Sarah Harvey

Sarah Harvey is an accomplished marketing professional with extensive experience in brand management within the spirits industry. Currently serving as the Island of Ireland Brand Manager for Proximo Spirits UK & Ireland since May 2023, Sarah oversees a diverse portfolio that includes well-known brands such as Bushmills Irish Malt Whiskey and Jose Cuervo. Prior to this role, Sarah spent nearly two decades at Dillon Bass, where responsibilities included Brand Manager for the gin portfolio and Powers Irish Whiskey, as well as Customer Marketing Manager. Sarah's tenure at Pernod Ricard further solidified expertise in various brand management roles. Sarah holds a Postgraduate Diploma in Marketing from The Chartered Institute of Marketing and a Bachelor of Arts in Marketing & Business Studies from the University of Stirling.