Irene Veldstra

Irene Veldstra serves as the Head of the Strategic Deal Pursuits Team at Proximus NXT since February 2025, focusing on sustainable ICT solutions for clients. In addition, Irene holds the position of Director at L.E.M.S. and previously served as SVP Head of Sales at Eviden, managing significant revenue streams in the DACH region. Irene's extensive experience includes roles such as VP Head of Digital Sales and VP Head of Priority Deals at Atos, where leadership in digital sales and priority deal closures was emphasized. Irene also contributed significantly as Chief Commercial Strategist at Burnt Oak Partners and as CEO of Getronics, driving transformation and growth in various capacities. Irene's early career involved strategic roles at Orange Business Services and Atos, along with consulting for WIPO. Irene holds a BSc in IT from Fontys Hogeschool Eindhoven and completed the VALUE for Executive Leaders program at INSEAD in 2023.