Jonah Berg

Senior Vice President Client Development at PRS IN VIVO France

Jonah Berg has a vast range of experience in the research industry, having worked in various roles at companies like PRS IN VIVO, System1 Research, and FRC, A Lieberman Company. With a background in anthropology, communication, and linguistics from SUNY New Paltz, Jonah has successfully managed and overseen custom research projects for consumer/packaged goods and financial services clients, utilizing behavioral science-backed research methods to help clients achieve their advertising, innovation, and branding goals.

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South Orange, United States

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PRS IN VIVO France

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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.


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