Matt Michaud

Chief Creative Officer at PRS IN VIVO France

Matt Michaud has a diverse work experience, mainly in the fields of marketing research, design, and innovation. Matt is currently the Chief Creative Officer at PRS IN VIVO GROUP since January 2020. Prior to that, they worked as an Independent Consultant at Matt Michaud Consulting from November 2017 to January 2020, focusing on research, design, and innovation. Matt served as the Director of Insight & Innovation at Brand Genetics from July 2015 to November 2017. Before that, they were the Global Brand Provocation Director - Insight and Innovation at Elmwood (Brand Design) from June 2013 to July 2015. Matt also worked as a Senior Research Director - Global at PRS International from April 2011 to June 2013. Matt Michaud's career also includes roles as Senior Associate Director - Qualitative at Perception Research Services from November 2009 to April 2011 and Project Director at Flamingo International from July 2003 to September 2009.

Matt Michaud obtained a Bachelor of Arts (B.A.) degree in Modern Languages from the University of Kent, where they studied from 1997 to 2001. Prior to that, they attended lycee francais cdg from 1983 to 1996, although no degree or field of study information is provided for this period. Additionally, Matt has an certification as a Unilever Accredited Moderator, although details such as the institution and the year of obtaining it are not specified.

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London, United Kingdom

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PRS IN VIVO France

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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.


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