Oriana Fernandez D'Andrea

Insights Analyst at PRS IN VIVO France

Oriana Fernandez D'Andrea is an experienced Insights Analyst at PRS IN VIVO GROUP, specializing in quantitative studies for leading FMCG and Beauty brands since January 2022. With a solid foundation as the founder of Arrecife Accesorios, a handmade jewelry brand inspired by the Caribbean, Oriana also held significant roles in consumer market intelligence at L'Oréal, contributing to major brands such as Vichy, Sanoflore, and Décleor. Prior experience includes a role in communication, logistics, and sales at Oscar Bijoux and a marketing and design internship at ND'A Imagen Corporativa. Oriana holds a Master's degree in Luxury Marketing with a focus on Jewelry and Watches from EIML Paris and a Licenciatura in Advertising from Universidad 'Alejandro de Humboldt'.

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Paris, France

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PRS IN VIVO France

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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.


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