Rouel Barredo

Senior Director, US Insights Market Development At PRS IN VIVO Group at PRS IN VIVO France

Rouel Barredo has extensive work experience in market development and project management. Rouel is currently serving as the Senior Director of US Insights Market Development at PRS IN VIVO GROUP. Prior to this, they held the position of Director of US Market Development at the same company. Rouel also worked as a Senior Project Director at an industry firm. Rouel has a long tenure at Perception Research Services, where they held roles such as Project Director and Senior Insights Manager. Lastly, they served as a Senior Insights Manager at Behaviorally (formerly PRS).

Rouel Barredo attended Berkely College, but no specific details about the degree or field of study are provided.

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New York, United States

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PRS IN VIVO France

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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.


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