Tracy Braithwaite

Senior Project Manager at PRS IN VIVO France

Tracy Braithwaite has worked as a Senior Project Manager at PRS IN VIVO GROUP since May 2022. Prior to that, Tracy held the same position at Behaviorally (formerly PRS) from January 2021 to May 2022. Tracy also has experience as a Publishing Operations - Support Specialist to Business & CEO at Teri Woods Publishing, LLC from January 2006 to May 2010. Tracy's role involved providing administrative support, conducting research, preparing reports, and interacting with clients, vendors, and business partners. Tracy has a background in client service and data analysis across various categories such as personal care, home care, oral care, food, beverage, luxury, and pharmaceutical from previous roles at PRS IN VIVO.

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New York, United States

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PRS IN VIVO France

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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.


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