Katie O'Connor

Katie O'Connor is a seasoned professional in the market research and insights industry, currently serving as Senior Vice President at Behaviorally since April 2025 and as an Executive Committee Member for the Association for Survey Computing since September 2024. With a background that includes Director of Research and Partnerships at Bounce Insights and multiple leadership roles at Zappi, such as Head of Research Solutions and VP of Customer Transformation, Katie has consistently contributed to advancing research practices. Previous experience includes pivotal positions at Incite, Jigsaw Communispace, and BrainJuicer, where innovative methodologies in behavioral insights were emphasized. Educationally, Katie holds a BBA in International Business from Loyola University Chicago, complemented by a semester abroad in Spanish at Universidad Alberto Hurtado.