Behaviorally
Lauren Simoes is an accomplished qualitative research professional with extensive experience in the field. Currently serving as Qualitative Director at Behaviorally since January 2025, Lauren previously held positions as Qualitative Director & UX Moderator at MarketCast and as Director of Qualitative Insights & Strategy at Chadwick Martin Bailey from August 2019 to April 2022. Prior roles include Qualitative Manager & Moderator at The Harris Poll and Moderator for Consumer Insights North America at Nielsen. Lauren's early career includes significant contributions as Qualitative Project Director and Analyst at Perception Research Services, along with experience as a Research Associate at Customer Strategy Consulting, Inc. Lauren holds a Bachelor's degree in Family and Consumer Sciences/Human Sciences Communication from Arizona State University and completed RIVA training in 2008.
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Behaviorally
Behaviorally (Formerly PRS), is the global market leader in digital shopper marketing. It help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.