Melvin Ng

Melvin Ng has extensive experience in the field of market development and shopper insights. Melvin is currently working as the Senior Vice President of Market Development at Behaviorally, where they collaborate with clients to understand and overcome challenges related to shopper behaviors. Melvin also leverages behavior science to analyze and predict consumer behavior. Prior to this role, they served as the Vice President of Market Development at PRS IN VIVO from 2019 to 2021. Melvin has also held leadership positions at Consulting Group - Asia Insight Pte. Ltd. and PRS IN VIVO, where they were the Managing Director and Head of China, respectively. Melvin began their career at Synovate motoresearch and Nielsen in 2003 and held various research roles before joining Kantar Consulting as a Director in 2012. Melvin's expertise and experience make him a valuable asset in the field of market development and shopper insights.

Melvin Ng obtained their degree in Marketing and Finance from UNSW between the years 2001 and 2003.