Artsiom Basaraba

Artsiom Basaraba is a seasoned professional in digital product management and e-commerce, currently serving as the Director, Digital Product Owner at Prudential Financial since June 2019. With a proven track record in leading significant redesigns, Artsiom improved digital claim submissions from 65% to 88% and elevated Ease of Doing Business metrics through strategic enhancements in user experience. Previous roles include Senior Product Manager and Scrum Product Owner at Prudential, as well as Product Owner/CMO at PixelPlex Inc. and Head of E-commerce and Product Development at BELWOODDOORS. Artsiom excels in team leadership, digital marketing, and strategic development, having managed teams of over 20 members and completed various high-impact projects across multiple industries. Artsiom holds a Master of Science from Lund University and a Bachelor of Arts in Business Administration from LCC International University, alongside postgraduate studies in Economics.