Eric Chang is an accomplished Market Research Director at Prudential, where they focus on uncovering drivers of customer behavior and preferences. With a Bachelor of Science in Business Management and Administration from Cornell University, Eric has extensive experience in branding, customer experience enhancements, and new product ideation. Previously, they held key marketing research roles at several organizations, including the Avis Budget Group and Turnkey Sports & Entertainment, where they demonstrated expertise in strategic planning and research execution. Eric is skilled in employing various methodologies to synthesize insights and communicate findings effectively to stakeholders.
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