Lilly Raymond

Lilly Raymond serves as the Head of Marketing Strategy, MarTech, Creative and Operations at Prudential Financial, overseeing a team of 100 associates and reporting to the Chief Marketing & Digital Officer. Responsibilities include enterprise marketing strategy, MarTech and AI initiatives, performance marketing, and marketing operations. Previously, Lilly held senior vice president roles at Bank of America, where leadership spanned deposit products, enterprise digital marketing, and home loans and insurance digital marketing, significantly contributing to sales growth and digital transformation. Lilly holds a Bachelor of Arts in Economics from Carnegie Mellon University and an MBA in Market Research from the University of Pittsburgh Katz Graduate School of Business.