Suvicha Souvanna Phouma is a seasoned digital business leader with extensive experience in e-commerce, omnichannel operations, and product strategy across various industries, including real estate, healthcare, and retail. Currently serving as the Head of Digital Business Operations and Head of Product / Synergy Growth at Pruksa Holding Public Company Limited, Suvicha drives digital transformation and manages P&L responsibilities. Previous roles include Head of Omnichannel Experience at Central Retail, where omnichannel integration was spearheaded, and Head of E-Commerce & Back-of-House Operations at Robinson Department Store PCL, overseeing significant operational transformations. With a strong foundation in merchandising and strategic pricing from previous positions at companies like aCommerce, ZALORA Group, and MSD (Thailand) Ltd., Suvicha also holds a Bachelor's degree in Microbiology from Chiang Mai University and a Master's in Business Administration from Maejo University.
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