PSB Insights
Callum Davies is a seasoned professional with extensive experience in project management and qualitative research. Currently serving as a Project Manager and Senior Analyst at PSB Insights since January 2019, Callum oversees data and insights for major enterprise clients such as Microsoft and Twitch, specializing in methodologies like in-depth interviews and focus groups. Prior to this role, Callum held various positions at PSB, including Analyst and Qualitative Researcher, focusing on brand strategy and market positioning. Callum began the career journey as a Market Research Assistant at Washington State University, leading a comprehensive research project for Downtown Pullman. With a Bachelor's Degree in Marketing from Washington State University and a solid background in team management and customer service, Callum demonstrates a strong commitment to delivering actionable insights and innovative solutions across diverse sectors.
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PSB Insights
PSB is a modern global insights consultancy. We provide a unique integration of innovative research methodologies and strategic counsel to help solve our clients’ most complex challenges. We partner closely with our clients to help shape the right questions that most effectively address the business question. With full-spectrum capabilities from ethnographic qualitative research to sophisticated predictive modeling, PSB takes a multi-modal approach to unearthing insights. Unlike cookie-cutter solutions providers, we integrate the right methodologies required for each engagement to deliver insights that catalyze opportunity. And we deliver insights that count.