PSB Insights
Jenna Badilla has a diverse work experience spanning over the past decade. Jenna worked as a Senior Director of Qualitative Research at PSB since December 2019. Prior to that, they were a Consumer Researcher & Insights Strategist at Nordstrom from July 2018 to December 2019. Jenna also had a long tenure at PSB from 2012 to 2017, starting as a Market Research Intern and working their way up to roles such as Project Manager, Senior Analyst, and Analyst in Market Research. Additionally, they gained experience as a Marketing Intern on the Advertising/Social Media Team at StartUP Productions Marketing Challenge: Zaahah in 2012. Jenna's earlier experience includes working as a Guest Services Representative at Aveda Salon and Spa from 2010 to 2012 and as a Respite Care Provider at the Department of Social and Health Services from 2007 to 2010.
Jenna Badilla holds a Bachelor of Arts (BA) degree in Marketing from Western Washington University.
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PSB Insights
PSB is a modern global insights consultancy. We provide a unique integration of innovative research methodologies and strategic counsel to help solve our clients’ most complex challenges. We partner closely with our clients to help shape the right questions that most effectively address the business question. With full-spectrum capabilities from ethnographic qualitative research to sophisticated predictive modeling, PSB takes a multi-modal approach to unearthing insights. Unlike cookie-cutter solutions providers, we integrate the right methodologies required for each engagement to deliver insights that catalyze opportunity. And we deliver insights that count.