PT Astra Digital Internasional
Natalia Chiquita Siahaan is an accomplished professional with experience in campaign management, PR, media relations, and procurement. Currently serving as a Campaign Officer at PT Astra Digital Internasional since January 2021, Natalia supports over 10 clients and previously held roles in procurement and media relations within the same organization. Additional experience includes serving as a Procurement Officer for Ikatan Abang None Jakarta Kepulauan Seribu, where responsibilities focused on promoting Jakarta's tourism and culture, and as a Duta Edupreneur for Pintek, advocating for accessible education. Early career experiences include internships at Bagian Pengadaan Barang/Jasa Kota Bandung, YellowFit Kitchen, and the Central Bank of Indonesia, contributing to skills in procurement, content creation, and human resources. Natalia holds a Bachelor's degree in Public Finance Administration from Universitas Padjadjaran.
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PT Astra Digital Internasional
Astra Digital (PT Astra Digital Internasional), was established on 19 April 2018 as a digital & strategy arm of Astra International. Astra Digital aims to be at the forefront of digital innovation and deliver new value propositions to Astra customers. By upholding 6 Digital Pillars -- Digital Ventures, Venture Building, Strategy & Consulting, Digital Marketing, Data Intelligence, and Academy & Technology -- we aim to support the digitalization efforts of Astra Business Units. In addition, we also operate digital ventures with full support from Astra Group businesses.