Serena Primadyani

Serena Primadyani is an experienced professional in brand partnerships and account management, currently serving as the Brand Partnership Manager at Good Doctor Technology since July 2022. Prior to this role, Serena held various positions at Isobar from May 2017 to July 2022, including Account Manager and Project Manager. Serena also worked as a Senior Account Executive at TCP-TBWA between March 2016 and May 2017, where involvement included client management for Lenovo Indonesia, Bebelac, and Datsun Indonesia. Earlier experience includes an Account Executive position at XION from January 2015 to March 2016, managing clients such as XL Axiata and Garuda Indonesia. Additionally, Serena completed a Human Resources internship at PT BCA Finance in late 2013, focusing on recruitment. Serena holds a Bachelor of Commerce in Entrepreneurship from BINUS University, graduating in 2013.