Sami Uddin Ahmad

Sami Uddin Ahmad currently serves as Chief Strategy & Analytics Officer at PT XL Axiata Tbk, with a prior position as Group Head & VP of Marketing Strategy & Analytics. Sami possesses extensive experience in analytics and customer value management across leading telecommunications companies, including Telenor Sweden, Telenor Pakistan, and DTAC in Thailand. Key roles involved driving data-driven strategies, leading diverse teams in analytics and AI, and implementing innovative marketing technologies. Educational qualifications include an Executive MBA from IMD and various executive programs from prestigious institutions such as Harvard Business School and INSEAD. With a strong foundation in information technology, Sami’s career began as a software developer, progressing through significant leadership positions in business intelligence and analytics.