Radityo Andi Dharma

Radityo Andi Dharma has a diverse work experience in the field of marketing and brand management. Radityo began their career at PT. Yamaha Motor Kencana Indonesia in 2008, where they served as a Data Analyst at the Customer & Community Satisfaction Department, conducting surveys and focus group discussions to track customer satisfaction.

Radityo then moved on to become the Digital Marketing Head at the Marketing Communication Department, where they focused on developing digital marketing strategies to promote Yamaha's brand and engage customers through internet and digital media.

In 2010, Radityo joined PT. Yamaha Indonesia Motor Mfg., starting as a Senior Staff at the Product Planning Department. Radityo played a key role in developing new products by conducting market analysis, collaborating with designers and engineers, and creating marketing strategies for new releases.

Later on, they took on the role of Supervisor of Brand Strategy & Community Development, where they coordinated marketing activities such as above-the-line and below-the-line promotions, digital marketing, and sales campaigns. Radityo also integrated Yamaha Motorcycle Clubs across Indonesia to strengthen customer loyalty and create new promotional channels.

Radityo's expertise and contribution in brand management led to their promotion as the Head of Automatic Standard & Automatic Premium Brands, overseeing brand awareness, brand image, sales quantity, and market share for specific brands within Yamaha. Radityo also managed the brand portfolio and ensured the alignment of product concepts and selling points with brand strategies.

In 2019, Radityo became the Manager of the Brand & Activation Department at PT. Yamaha Indonesia Motor Manufacturing, where they continue to play a crucial role in brand management and activation strategies.

Overall, Radityo Andi Dharma's work experience showcases their deep understanding of marketing, brand strategy, product planning, and community development within the automotive industry.

Radityo Andi Dharma completed their high school education in 2004 at SMA TARUNA NUSANTARA, MAGELANG, where they focused on the science field of study. Following this, they pursued a Bachelor's Degree in Industrial Engineering at the Institut Pertanian Bogor (IPB). Radityo successfully completed their degree program in 2008.