Eizel Cueto

Eizel Cueto has a background in Public Relations, Advertising, and Applied Communication from the Polytechnic University of the Philippines. With experience in media planning and buying for Unilever Food brands at Masscom INC., media planning for Unilever Food Brands at Mindshare, digital media management at dentsu X, and currently serving as a Social Lead and Specialist at Ptarmigan Media overseeing social campaigns for clients in the financial sector across APAC. Eizel is skilled in providing budget recommendations, campaign structuring, targeting proposals, campaign setup, optimization, creative and bid testing, conversion tracking, and trend identification for campaign reporting.