Public Label
Shane G. is an experienced Art Director currently working at Public Label since January 2022, where responsibilities include providing creative direction for client campaigns in Branding, Commerce, and Experiential Marketing. As the Creative Lead at ShanesArt LLC, established in 2000, Shane specializes in defining brand identity and developing visual strategies for startups and businesses. Prior roles include Senior Designer at S&D Marketing | Advertising, where brand design initiatives were led for over 30 clients, and Lead eLearning/Multimedia Designer at Liveops, Inc., focusing on art direction and e-Learning enhancements. Earlier experience includes positions at Qwest Communications and Starz, contributing to multimedia course development and marketing strategies, respectively. Shane holds a BA in Graphic Design from The Art Institutes, completed in 1994.
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Public Label
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Public Label is a creative marketing agency. Public Label’s mission is to help brands recognize and align with consumer motivations and cultural movements. Public Label identifies cultural trends, taps into what people already believe in, and builds stronger brand affinity and loyalty. This results in action that drives conversion, ultimatelyleading to brand growth.