Lifecycle Marketing Manager, Crypto

About us:

Public.com is an investing platform that helps people be better investors. Members can invest in any fractional asset, from stocks, ETFs, and crypto, to art, NFTs, and collectibles of any kind - all in one place.

On Public, people’s portfolios are supported by a suite of investing tools, content, and a community of millions of investors, creators, and analysts. This includes live shows about the markets, Town Halls with company executives, and custom company metrics.

Since 2019, Public has raised over $300 million. Investors include Accel, Tiger Global, as well as Sean ‘Diddy’ Combs, Will Smith (Dreamers VC), Maria Sharapova, Tony Hawk, The Chainsmokers’ Mantis VC; NFL star J.J. Watt, NYU Stern professor Scott Galloway, business executive Dick Parsons, and Shari Redstone’s Advancit Capital.

What you’ll do:

In support of our continued expansion, Public is seeking an experienced lifecycle marketer to join our growth team. This person will be responsible for owning and improving conversion rates into our crypto investing as well as general education around cryptocurrency for Public members.

This is a high-visibility role with a high level of autonomy, ownership, and a direct impact on revenue. You’ll work collaboratively with the data team, the brand team, the product team, and the acquisition team to test and track the best cross-channel workflows.

Using best-in-class tools to strategize, execute, and report on campaigns ranging from one-off conversion tests to highly personalized lifecycle campaigns, your day-to-day work will be highly collaborative with the opportunity to impact revenue daily.

Specifically, you’ll:

• Build and own email, push, in app, and SMS workflows to drive users to crypto investments
• Segment our userbase into the audiences most likely to convert to crypto and serve them content in the channel and timing that best fits their interests.
• Collaborate with the brand team to test new messaging and design strategies based on your analysis
• Work closely with the product team to prioritize and test opportunities for improved crypto and recurring crypto conversion through the web and app experiences
• Run weekly optimizations across existing lifecycle campaigns, including copy and design tests, plus frequency, timing, and more.
• Report on the results of campaigns including engagement and conversion using your analysis as well as through collaboration with the data team

What we’re looking for:

• 3-5 years of experience in a lifecycle marketing role, preferably at a consumer tech app
• 2+ years of experience specifically with mobile app marketing
• Strong understanding of cross-channel lifecycle marketing strategies and how they impact funnel conversion
• Comfortable working with data and able to self-report on basic performance metrics
• Basic to intermediate skill with email HTML and mobile responsiveness
• Experience managing automated email and push campaigns
• Strong understanding of A/B testing, as well as control/expose tests and incrementality reporting
• 2+ years of experience using a lifecycle marketing platform such as Braze, Leanplum, Iterable, or similar

Bonus Points:

• Experience in fintech or another highly regulated industry
• Braze experience
• Mixpanel / looker experience

Benefits:

• Be part of a company with a real mission you can be proud of
• Rapidly growing - this role can be a catalyst to up your skills and experience
• We offer great health care plans and pay the full premium for you and your family including medical, dental, and vision
• Generous PTO and sick leave
• Discounted fitness memberships
• 401k with 4% company match after 3 months of employment
• Your choice of gear - from laptop to monitors, we got you covered

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all races, colors, religions, ages, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expressions.