Alana Adair

Alana Adair is an accomplished marketing professional with extensive experience in brand and media strategy. Currently serving as Vice President of Brand Experience at Publicis Collective since January 2023, Alana specializes in the alcohol category. Prior to this role, Alana held various positions at Starcom from February 2020 to January 2023, progressing from Supervisor to Media Director, with a focus on digital media activation. Alana also contributed to Mindshare as a Digital Manager and Senior Digital Executive from August 2017 to December 2019, and worked at McCann as a Digital Media Account Manager from October 2015 to August 2017. Alana's early career included a hybrid role as a Media Account Executive and an internship focused on campaign awards at a prior agency. Alana holds a Graduate Diploma in Advertising from RMIT University, a Graduate Certificate in US Studies from the United States Studies Centre, and a Bachelor’s Degree in History from the University of Sydney.