Beth Fedderly

Beth Fedderly currently serves as Associate Director of Audiences at Publicis Collective, a position held since June 2025. Previously, Beth worked as Consumer Insights Manager at Serta Simmons Bedding, LLC from April 2022 to June 2025, where responsibilities included managing comprehensive market research projects, overseeing a monthly survey program, and collaborating with cross-functional teams on consumer insights. Prior roles include Market Insights Manager at WestRock Company and Consumer Insights Analyst at Serta Simmons Bedding. Beth's experience also encompasses a tenure at Comcast as Senior Analyst for Marketing Research & Planning, focusing on customer and competitor analysis. Earlier in the career, Beth held various positions at Cox Automotive Inc. and Turner Broadcasting System, Inc., contributing to research and market intelligence efforts. Beth Fedderly earned a Bachelor of Arts in Journalism from The University of Georgia, with an emphasis on Telecommunication Arts and Film.