Lisa Markou

Lisa Markou serves as Executive Vice President at Publicis Collective since April 2024, focusing on platforms. Prior experience includes directing ad tech and audience strategy at FordDirect, where responsibilities encompassed architecting the advertising tech stack and leading audience strategy efforts. Lisa also held various roles at Cadreon, including Director of Innovation & Cross-Screen, and has an extensive background in programmatic media and digital marketing from VivaKi and Team Detroit. Educationally, Lisa holds an Executive MBA from Michigan State University and a Bachelor’s degree in Public Relations from Western Michigan University. Notable contributions to the Detroit Advertising community include committee membership with the Adcraft Club of Detroit.