Mallory Woodrow

Mallory Woodrow is an accomplished marketing professional with extensive experience in brand strategy, content development, and digital advertising. Currently serving as the Director of Content at Publicis Collective since May 2025, Mallory leads initiatives for The Coca-Cola Company. Previously, as Brand Digital Manager for GMC from November 2023 to May 2025, Mallory oversaw a $50 million media and production budget and acted as the cross-functional digital lead. From October 2015 to November 2023, Mallory managed brand strategy and content at Buick, directing a team of four and coordinating with seven agencies. Earlier roles include Brand Social & CRM Advertising Lead at General Motors and Assistant Manager of Chevrolet Digital & Social Advertising at Aquent. Mallory holds a B.A. in Political Science, Economics & Management, and English from Albion College and attended the University of Michigan in 2012.