Mallory Woodrow

Mallory Woodrow serves as the Director of Content at Publicis Collective, working primarily with The Coca-Cola Company since May 2025. Prior to this role, Mallory was the Brand Digital Manager at GMC from November 2023 to May 2025, overseeing a media and production budget of $50 million. Experience at Buick includes positions as Brand Strategy & Content Manager and Brand Social & CRM Advertising Lead, where significant accomplishments included leading award-winning campaigns and implementing a new visual identity that boosted sales by 40%. Mallory's career also encompasses roles in social marketing, content creation, and digital strategy across various agencies and brands, contributing to recognized publications as a writer. Mallory holds a B.A. from Albion College with a focus on Political Science, Economics & Management, and English.