Publicis Collective
Matthew DeLaney is an accomplished data and analytics professional with extensive experience in leadership roles across top advertising and media firms. Currently serving as Vice President of Business Intelligence at Publicis Collective, Matthew previously held the position of Vice President, Data Science Lead North America at Havas Media Group, where responsibilities included coaching and expanding a data science team and developing data-driven growth strategies. Other notable roles include Director at FCB Health and Director of Marketing Sciences at Hearts & Science, where Matthew led integrated analytics teams and implemented best practices. With a Master's degree in Finance from the University of Rochester's Simon Business School and a Bachelor's degree in Economics and Political Science from Furman University, Matthew combines strong analytical skills with a strategic mindset to drive business intelligence initiatives effectively.
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Publicis Collective
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We live at the intersection of media, technology, digital, creative, CRM, and analytics. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what is possible for our clients.