Soraia Karmali

Soraia Karmali is a skilled media planner with extensive experience in both digital and offline campaign planning and execution. Currently employed at Publicis Collective since April 2022 as a Media Planner, Soraia specializes in tactical campaign planning, communication strategy, campaign tracking, optimization, results analysis, reporting, and billing closure. Prior to this role, Soraia worked at Carat as an Integrated Media Planner from January 2018 to April 2022, focusing on similar responsibilities while also managing social media campaigns. Previous experience includes a Junior Media Planner position at Havas Media Portugal and an Assistant Planner role at Starcom. Soraia holds an Executive Master in Digital Marketing and a Bachelor's degree in Marketing, Advertising, and Public Relations from Universidade Europeia.