Dania Mendez

Dania Mendez is a seasoned professional in the field of data operations and analysis, currently serving as a Data Operations Coordinator at Publicis Groupe since March 2021. In this role, Dania leads the DATA/TAAG area, overseeing activities such as dashboard development, performance reporting, ad-serving implementation, and optimization of campaign conversions. Prior experience includes work as a Data Analyst at Publicis Groupe and Ariadna Communications Group, where Dania specialized in brand performance dashboards and marketing campaign analysis. Additionally, Dania held the position of Performance Marketing Specialist at World Vision, where the data area was established to enhance overall performance optimization. With a solid educational background in advertising and software programming from respected institutions, Dania combines technical expertise with analytical skills to drive performance results.