Samuel Freeman

Samuel Freeman is a seasoned marketing professional currently serving as Associate Director of Marketing Science at Publicis Groupe since July 2025. Previous roles include Senior Analytics Engineer at Thimble and Data Analyst V at Salesforce, where significant contributions to optimized testing frameworks, pipeline generation reports, and attribution improvements were made. Freeman also held positions as Senior Manager of Marketing Analytics and Data Strategist at Thimble and Aletheia Marketing & Media, respectively, where bespoke data pipelines and analytics strategies led to notable increases in attribution and substantial reductions in reporting time. Earlier experience at Targetbase involved leading analytics operations for high-stakes client models and CRM programs. Freeman holds a Master of Science in Data Analytics and a Bachelor of Science in Economics from The University of Texas at Arlington.