Will C.

Will C. is a seasoned growth strategist with over 20 years of experience in brand building and marketing across the 3C, FMCG, and luxury sectors. They have worked with industry leaders such as Huawei, Samsung, P&G, and L'Oreal, successfully managing multi-billion-dollar marketing budgets and driving market growth. Will was instrumental in creating Huawei's "ULTIMATE DESIGN" brand IP and excels at transforming brand identities and architecting consumer-centric experiences. Their technical skills include SQL, HTML/CSS, and various CRM tools, and they currently apply emerging AI technologies to marketing initiatives.