Publicis One Touch
Fernanda Roedel is an accomplished Associate Creative Director at Publicis One Touch since April 2021, with a strong background in copywriting and creative development. Previous positions include Senior Copywriter at Saatchi & Saatchi and Associate Creative Director - Copy at Leo Burnett. Fernanda's career began at BBDO Group Germany as a Senior Copywriter, following a role as Concept Developer at Cheil Germany GmbH. Early career experiences include creative internships at Bureau Pindakaas and Furia World in Argentina, along with a range of roles at FCB Brasil and Vale. Fernanda holds a degree from ESPM Escola Superior de Propaganda e Marketing and completed additional studies at Miami Ad School.
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Publicis One Touch
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Our story - A new transformation calls for a new kind of agency. Since its launch at the start of the last century, NIVEA has held a special place in the public mind as an icon of Pflege (care). They have led innovation both in product and marketing, always engaging people with a focus on our shared humanity. Now, for the first time in over 100 years, they have selected a new partner for their next transformation. Publicis Groupe and Beiersdorf have created Publicis One Touch, a new breed of agency model based on agility and interdisciplinary design.