Publicis One Touch
Leyla Kazimova is a seasoned professional in brand strategy and marketing with extensive experience across various industries. Currently serving as a Senior Global Brand Strategist at Publicis One Touch since December 2023, Leyla focuses on enhancing NIVEA's brand love. Concurrently, at YIĞIM Payment System, Leyla develops comprehensive brand and marketing strategies. Previous roles include Senior Digital Brand Strategist at LOOP, where Leyla crafted digital strategies for prominent brands such as Möet&Hennessy and Puma. Leyla's background also includes leadership as Head of Brand and Marketing at Summitree and as a Strategy and Neuromarketing Consultant at Kochstrasse. Leyla holds multiple master's degrees in British and American Studies and Strategic Brand Management from the University of Konstanz and York University, complemented by certifications in brand strategy and leadership.
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Publicis One Touch
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Our story - A new transformation calls for a new kind of agency. Since its launch at the start of the last century, NIVEA has held a special place in the public mind as an icon of Pflege (care). They have led innovation both in product and marketing, always engaging people with a focus on our shared humanity. Now, for the first time in over 100 years, they have selected a new partner for their next transformation. Publicis Groupe and Beiersdorf have created Publicis One Touch, a new breed of agency model based on agility and interdisciplinary design.