Publicis One Touch
Natalia Patrusheva is a skilled professional with years of experience in the advertising industry. Natalia currently holds the position of Senior Producer at Publicis One Touch and previously served as the Head of TV Production Group at Publicis Groupe. Prior to that, Natalia worked as a TV Producer at McCann Erickson. Natalia holds a master's degree in Comparative Literature and Jewish Studies from the Russian State University for the Humanities.
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Publicis One Touch
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Our story - A new transformation calls for a new kind of agency. Since its launch at the start of the last century, NIVEA has held a special place in the public mind as an icon of Pflege (care). They have led innovation both in product and marketing, always engaging people with a focus on our shared humanity. Now, for the first time in over 100 years, they have selected a new partner for their next transformation. Publicis Groupe and Beiersdorf have created Publicis One Touch, a new breed of agency model based on agility and interdisciplinary design.