Edward Magidenko

Edward Magidenko is a seasoned professional with extensive experience in marketing analytics and performance marketing. Currently serving as the Global Head of Performance Marketing at Publicis Sapient since February 2020, Edward specializes in forecasting, media strategy, and possesses a diverse skill set. Prior roles include Director of Marketing Analytics at EHE Health, where critical insights and multi-channel attribution models were developed, and Associate Director at Axtria - Ingenious Insights, leading the launch of an Omni-channel marketing analytics product. Earlier experience includes Senior Manager of Performance Marketing at Cox Automotive, where a team was managed to produce marketing insights and automate dashboards, and Senior Management Consultant at Satori Consulting, focusing on strategy development and process evaluation. Edward holds an M.B.A. from Cornell Johnson Graduate School of Management and a B.E. in Mechanical Engineering from The Cooper Union for the Advancement of Science and Art.