Sam Aqdim

Sam Aqdim (Abdessamad) is an experienced leader in data strategy and analytics, currently serving as SVP and Managing Director at Publicis Sapient since June 2023, focusing on value creation for brands through data, technology, and AI. Previously, Sam served as Vice President of Data Strategy at PS AI Labs and as Lead Director of the Retail Media Network at CVS Health, where a new multi-million dollar business was successfully built and grown. Sam also held significant roles at MBC GROUP, leading analytics and data science efforts, and at Ooredoo Group, managing customer analytics programs. Earlier career highlights include positions at Orange and Maroc Telecom, complemented by a strong educational background with master's degrees in Business Analytics and Marketing Science, along with a bachelor's degree in Economics.