Alejandro Gento is a cofounder and Chief Growth & Customer Officer (CGCO) at Aumenta, where they lead the commercial and customer service area, currently supporting more than 70 brands to ensure value and lasting trust. They are cofounder of Market Up, a specialized agency that operates for the U.S. market since 2022, applying a “make it happen” philosophy to drive international growth. They are cofounder of Aumenta GT (2010 - Present), overseeing marketing and digital strategy as CMDO and aligning sales and customer experience. They are cofounder of Publimetro El Salvador (2025 - Present), driving the launch and strategic expansion of Publimetro in El Salvador. They earned a Licenciatura en Mercadotecnia y Publicidad from Universidad Rafael Landívar (2002–2006) and an MBA in Finance, General from Universidad Francisco Marroquín (2002–2006).
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