Roey Franco

Roey F. is a seasoned professional currently serving as Chief Product Officer at Publishers Clearing House (PCH) Media since March 2024 and as an Advisor at Lanzallamas. Previously held the role of SVP, Product at Firefly from January 2022 to January 2024 and served as an Advisor at Multiply Group during the same period. Roey F. has a significant history at Xaxis as VP, Product & Innovation from February 2018 to January 2022 and founded Lookandfeel Games, where responsibilities included developing three iOS applications and managing the entire Product Lifecycle from concept to marketing. Roey F. also held various positions at Undertone, including Associate Director of Partnerships, and at MediaMind, with roles ranging from Product Marketing Manager to Creative Account Manager. Educational background includes a B.A. in Economics, Political Science, and Sociology from Bar-Ilan University, as well as degrees in Practical Engineering in Interactive Design and Electronics Engineering.