Susan Wu

Susan Wu serves as the AVP of Marketing Research at PubMatic, where responsibilities include overseeing market research and business intelligence initiatives to bolster strategic decision-making and business growth. With a strong background in marketing research, Susan previously held senior roles at EMARKETER and Forrester Research, where contributions included consulting for Fortune 500 clients, managing product strategy, and driving research innovation across multiple sectors. Earlier experience at the New York City Economic Development Corporation focused on public policy analyses and economic research, with published work in notable outlets. Susan's career began with forecasting roles at Mothers Work, Inc., and academic credentials include a Bachelor’s degree in Economics from the University of Pennsylvania.