Adriana Viejo

Adriana Viejo is a seasoned executive with extensive experience in the beauty and fashion industries, currently serving as the Executive Vice President for Asia Pacific at Puig since March 2005. With a strong focus on strategic vision and ambitious growth, Adriana leads courageous teams across local markets and travel retail, creating purpose while delighting consumers with iconic brands. Previous roles include Managing Director and Travel Retail General Manager, where Adriana successfully developed market strategies and oversaw significant growth. Additional experience includes positions at The Estée Lauder Companies Inc., Hillshire Brands, and PwC, showcasing a diverse background in marketing, audit, and consulting. Adriana holds an MBA from NYU Stern School of Business and a Bachelor's degree in Economics and Business Administration from the University of Deusto.