Alba Pedrosa Laguna

Alba Pedrosa Laguna is an accomplished Digital Technology Project Manager at Puig since June 2021, specializing in E-commerce site management for niche brands, overseeing new functionalities, country rollouts, and integrations with third-party tools. Prior experience includes serving as Digital Project Manager at SEAT/CUPRA S.A within Volkswagen Group Services Barcelona, where responsibilities encompassed managing websites and applications, digital retail projects, and eCommerce across 36 importers globally. Alba has a background in digital strategy as a Digital Marketing & Communication Specialist at KPsport Group, as well as roles in offline marketing, public relations, and marketing communication across various organizations. Educational qualifications include a degree in Publicidad y Relaciones Públicas from Universitat de Girona and a Diploma of Marketing from Academies Australasia Polytechnic.