Amir J Salaheldin

Amir J Salaheldin, MSc, currently serves as the Digital & Media Manager at Puig, where responsibilities include the launch and management of Direct-to-Consumer initiatives for brands such as Carolina Herrera and Penhaligon's in the UAE and KSA. Previously, Amir held several digital roles at L'Oréal, culminating in the position of Digital Manager for Lancôme, focusing on e-commerce, digital media strategy, and successful campaigns that leveraged influencer collaborations. Amir's career began with a Digital Marketing Internship at L'Oréal, where a significant achievement was the launch of a leading makeup platform in the GCC. Amir holds a Master's Degree in Digital Marketing and a Bachelor of Science in Business Administration and Management from the University of Southampton.