Ayra Machado

Ayra Machado is the Italy Prestige Marketing Director, drawing on over a decade of experience in the beauty industry. They began their career in digital marketing at CompraFacil, and subsequently held various roles at L'Oréal Paris Brasil, including Senior Marketing Analyst and Product Manager after completing a trainee program. Ayra's expertise expanded at Puig Brasil, where they managed brands like Antonio Banderas and Shakira before taking on their current role overseeing prestigious brands such as Paco Rabanne and Jean Paul Gaultier. Ayra holds a degree in Communication from ESPM, specializing in advertising and marketing.