Beatriz Alcaide

Beatriz Alcaide is an experienced Brand Manager currently working at Puig since May 2021, where responsibilities include overseeing brand strategies. Prior to this role, Beatriz served as Brand Manager for cosmetics brands at Bright Star Chile from November 2018 to May 2021, specifically managing Nars Cosmetics, Anastasia Beverly Hills, and Sisley Paris. Beatriz previously held the position of Product Manager for the same cosmetics brands at Bright Star Chile. Earlier in the career, Beatriz completed a Master in Marketing Management and Sales with a minor in Ecommerce at EAE Business School from October 2017 to July 2018. Additionally, Beatriz held the role of Product Manager in the Luxe Division at L'Oréal from August 2015 to April 2017 and completed a Bachelor's degree in Commercial Engineering at Universidad Tecnica Federico Santa Maria from 2010 to 2015.