Marketing and Brand Management

The Marketing and Brand Management team at Puig is responsible for developing and executing marketing strategies that enhance brand equity and drive consumer engagement across its fashion and fragrance portfolio. This team works collaboratively to manage brand positioning, oversee visual merchandising, and execute integrated marketing campaigns, while also coordinating efforts across various regions to ensure a cohesive brand presence in the global market. With a focus on innovation and creativity, they also leverage digital platforms to enhance brand storytelling and customer interactions.