Guillaume Coquet

Guillaume Coquet is a skilled professional in media analytics and influencer marketing, currently serving as the Global Influencers, Earned & Owned Media Analytics Manager at Puig since April 2020. Coquet has successfully launched a global Social Listening project across 19 brands and 29 languages, developed comprehensive media reports, and established the company's first digital Risk Management Framework. Previously, Coquet held various roles at Linkfluence, focusing on partnerships and customer success, and also gained early experience in public relations and social media research through positions at firms such as Publicis Consultants and Performics. Coquet holds an MBA in Digital Marketing & Social Media and advanced degrees in communication from prestigious institutions, demonstrating a strong academic background to complement extensive professional experience.