Karina Cantú

Karina Cantú is an experienced professional with a comprehensive background in demand planning and market management within the luxury goods and pharmaceutical sectors. Currently serving as a Business Market Manager at Puig since April 2006, Karina specializes in Market Protection and has held several key positions, including Senior Global Demand Planner and Global Demand Coordinator, where responsibilities included re-engineering the Supply Chain process and leading teams in sales forecasting using advanced analytics tools. Previous experience includes strategic planning at Novartis and supply chain coordination at IBM, complemented by a solid educational foundation that includes a Master's in Business Administration and various diplomas in logistics, business planning, and language.