Laia Masip is an accomplished professional with extensive experience in international business development and commercial management, currently serving as General Manager Nordics and Europe Commercial Director for Puig's Beauty & Fashion division since May 2007. Laia's responsibilities encompass driving brand value and growth across various European and Mediterranean non-affiliate markets, including strategic partnerships with distributors and wholesale accounts. Prior experience includes roles as International Commercial Area Manager, Market Development Manager, Business Analyst, and International Demand Planner at Puig, as well as Retail and Marketing Manager at Toyota Motor Corporation. Laia holds several degrees from IMD in leadership and strategy, as well as an International Business degree from ESCI-UPF.
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