Lina Payán

Lina Payán is a seasoned marketing professional currently serving as a Brand Manager at Puig since January 2024, focusing on the development and positioning of luxury fragrance brands in the national market. Prior to this role, Lina held the position of Senior Marketing Manager for Colombia and Chile at Blush-Bar Beauty/Cosmetics Retailer from November 2021 to January 2024, where responsibilities included creating comprehensive marketing campaigns and defining the annual commercial calendar. Lina's experience also includes a significant tenure at Whirlpool Corporation as Brand Manager for KitchenAid SDA, overseeing marketing and trade marketing initiatives in the Andean region. Additional roles at Samsung Electronics encompassed various aspects of marketing and supply chain management. Lina holds a degree in Administration and Business Management from Universidad De Los Andes and has completed studies at LaGuardia Community College, along with a high school diploma from Corporación Cultural Colegio Alemán-Deutsche Schule Cali.